Alistar
Partners in progress
Alistar is a European technology partner formed by unifying nine specialist companies into one brand, now 750+ people across NL & BE. I led the end to end transformation: name, brand architecture, strategy, identity, creative direction, tone of voice, and the marketing site, with “Partners in progress” as the organizing idea. The result is a scalable brand that respects existing client equity and gives the group a clear platform for continued growth.