Goodbye, checkout queues and cash registers. Hello, Tap to go.

Tap to go is an innovative new way for shoppers in NL to experience just how seamless grocery shopping can be.

This concept allows customers to pay by tapping their phone or card against a digital price tag and simply walk out the door.

Our task was to create this seamless experience. From mapping the journey, testing the in-store experience and its supporting digital app, all the way to promoting the service in print, visual design and DOOHs.

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